Absolut Vodka x Sprite

DIRECTOR’S CUT

Every good pre’s requires a delicious beverage, good mates, and an artistically formulated, culturally rich, sapphire blue branded couch.

In times when you weren’t planning on enjoying an arvo with mates in such pristine conditions, what you find on the street might just be a sign that, maybe today, you should.

Sprite gave us more couches to play with, asking that we give Gen Z a sign to upgrade their pre’s with Absolut Sprites.

In Australia, 25% of people who drink alcohol order it to their homes on food delivery apps. So, we partnered with DoorDash to deliver a free pre’s couch to 16 people who ordered on the app over one weekend, unlocking the ultimate pre’s.