Kings Cross Coke Sign

In honour of the 2026 FIFA World Cup, my copywriter and I were offered the opportunity to submit an idea for the Kings Cross Coke sign and won.

It’s proven that fans go through 31 conflicting emotions when watching a game of football, leaving them drained and unable to take it all in. Coke’s ask to ignite the rollercoaster of emotions for World Cup fans on the Kings Cross sign led us to the idea:

Feel it All in 90 Minutes.

Using multi-exposure photography techniques, we showcased the highs, lows, held breaths, screamed celebrations and more in one shot.

No matter what nation you support, we all experience those emotions. It’s the feeling of heartbreak, elation, anxiety and hope that unites us. Yes, it’s draining.

But, Coke is here for the chaotic journey of the beautiful game.
Recharging you to Feel it All. 

Agency: Ogilvy

Copywriter: Sam Statman

Photographer: Andreas Smetana