The time we saw one of our ‘what if’ ideas make it out into the world.

Sam and I started a small brief to launch Fanta's new range in Australia, called Fanta Fantasies. We thought it would be worth chucking in an idea at the end of the deck to see if the client would take a bite at our muse:

MR FANTASY. 

The man, the myth, the musician, who shares the same name with Fanta Fantasies. He lives his very own fantasy to the fullest. The perfect guy for the job. Mr Fantasy's real name might be KJ Apa, and he might be a famous actor with a following of 15M. But that didn't stop us asking clients if they wanted to make a small brief go big.

With a faithful team from Ogilvy’s Studio X, we wooed MR FANTASY's attention. He brought our fantasy to life with a dashing dreamy, creamy, launch video and jingle made specially to announce Fanta Fantasies arrival in Aus.