INSIGHT

Finance feels like a foreign language.

ELEVATOR PITCH

A new language app that applies the science of language learning to transform intimidating financial jargon into everyday vocabulary. 

TARGET AUDIENCE

Gen Zs (16–25) entering independence in study, work, and moving out. Young Millennials (26–35) managing debt, saving, and first time investments.

HOW IT WORKS

In collaboration with the National Finance Institute, we design a comprehensive language course built to help users understand and use financial terminology with confidence.

We develop the course into a language learning app called, ‘Fin’, and launch the platform by registering Finance as a globally recognised language on Google Translate, alongside the release of the official Fin Dictionary.

With the NSW Education Standards Authority (NESA) updating school syllabuses annually, there is strong potential for Fin to be introduced as a language elective within the second year of launch.

To further embed the cultural shift, we’ll work with government bodies and financial experts to create a Fin Capital City, a symbolic activation where the regional language is finance. Graduates of the Fin curriculum can register for Fin citizenship and proudly share their certificate across social platforms.