FIN

A financial literacy program that launches by registering Finance as a legitimate global language.

Graphic with icons and text bubbles related to finance and investing. The icons include a globe symbol, a sailboat, and a pink circle with dollar and euro symbols. The text bubbles read 'Fixed Interest Loan,' 'Capital Growth,' and 'Margin Call'.

INSIGHT

Finance feels like a foreign language.

ELEVATOR PITCH

A new language app that applies the science of language learning to transform intimidating financial jargon into everyday vocabulary. 

TARGET AUDIENCE

Gen Zs (16–25) entering independence in study, work, and moving out. Young Millennials (26–35) managing debt, saving, and first time investments.

Smartphone displaying the FIN app homepage with options to learn about car loans, credit cards, investments, and mortgages, standing in front of a large FIN logo and promotional background.

HOW IT WORKS

In collaboration with the National Finance Institute, we design a comprehensive language course built to help users understand and use financial terminology with confidence.

We develop the course into a language learning app called, ‘Fin’, and launch the platform by registering Finance as a globally recognised language on Google Translate, alongside the release of the official Fin Dictionary.

With the NSW Education Standards Authority (NESA) updating school syllabuses annually, there is strong potential for Fin to be introduced as a language elective within the second year of launch.

To further embed the cultural shift, we’ll work with government bodies and financial experts to create a Fin Capital City, a symbolic activation where the regional language is finance. Graduates of the Fin curriculum can register for Fin citizenship and proudly share their certificate across social platforms.