Christmas in July

For KFC’s most generous season, my copywriter, Sam, and I were asked to celebrate the Christmas spirit in a bright and bountiful campaign using their new global brand LSF.

It was important to us that we made Santa a part of KFC’s party, but because he wasn’t available for the shoot day in June, he leant his favourite suit to Sam so that he could fill in. Sam’s performance worked out well as he could fit up the small chimney with little trouble, and was happy to keep his hat on when it wasn’t in camera.

Agency: Ogilvy

Copywriter: Sam Statman

Photographer: Rob Palmer