KFC x Stranger Things

My first piece of work for KFC came around just in time for the launch of Stranger Things Season 5, where KFC’s kitchen had created their very own monster of a burger from the Upside Down.

To amplify this, my copywriter and I pitched the idea:

Let’s create a 1980s KFC restaurant in Sydney’s abandoned underground tunnels for fans to experience the first taste of the Stranger Things Double.

With help from Those that DO, the idea became a sold-out experiential event, shared as ‘Hawkins Fried Chicken’.