My favourite slang became a headline to launch the Uncle Tobys x KitKat bar collab.

Using Nestle’s studio assets, I was asked to create a visually engaging OOH and social campaign to announce Nestle’s two iconic flavours coming together to create the ultimate snack. Queue, “SMASH”.

Alongside this, we created a billboard with a live headline that would update with words people used to describe their first taste test of the muesli bar.